Advertise
“Advertising’s most elusive, yet lucrative target market.”
~The Associated Press on the LGBT community
Research conducted by Harris Interactive and Witeck-Combs Communications, Inc.* reveals that consumers who self-identify as lesbian, gay, bisexual or transgender (LGBT) have a deeper trust for products and brands that not only target LGBT consumers, but even more so for products offered by companies that have progressive policies toward LGBT employees.
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- 92% of LGBT Americans are likely to consider a brand that is known to provide equal workplace benefits to all of their employees, including gays and lesbians.
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- 81% of gay Americans are likely to consider a brand that supports non-profits or causes important to them.
- 81% of gay Americans are likely to consider a brand that supports non-profits or causes important to them.
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- 64% of gay Americans are more likely to purchase everyday household products from companies that market directly to them in LGBT media.
- 64% of gay Americans are more likely to purchase everyday household products from companies that market directly to them in LGBT media.
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- LGBT consumers are more likely to consider purchasing a product from a company that is tailored to the consumer and includes images of their community in the ad.
#Boom Media is a St. Louis-based news, advocacy and community publication serving the lesbian, gay, bisexual, transgender (LGBT) and urban progressive community. The mission of #Boom is to provide a LGBT media product suite serving the St. Louis Metro and surrounding areas, with a focus on community and their perspectives on national, regional and local stories.
#Boom is passionate about giving back to the local LGBT Community. We contribute 15% of every ad purchased to one of our identified Non-Profit 501(c)(3) organizations.
| ACLU of Eastern Missouri | STL Black Pride |
| Equality Illinois | Prime Timers |
| PROMO | Regional AIDS Service Orgs |
| Gateway Business Guild | SAGE |
| Growing American Youth | Steps Alano Club |
| HRC | STL LGBT History Project |
| PFLAG | The LGBT Center of St. Louis |
| Pride St. Louis | Metro East Pride |
Please Contact Us for additional advertising information, questions, or to discuss your marketing strategy with the LGBT Community.
Email: boom@boom.lgbt Phone: (314) 502-9191
#Boom Media does not accept advertising which contains sexually explicit images as defined by 18 U.S.C. 2256. All advertising submissions are subject to approval in meeting content standards.
* Source: Harris Interactive/Witeck-Combs Communications Survey, Jan. 2006