The StepUp Program: https://24go.co/stepup
BCFG Initiative Leaders: Angela Duckworth and Katherine Milkman
For one person, putting out gym clothes the night before works like a charm. For another, it might be a workout buddy that helps with accountability. For a third person, success might require something completely different. With this is mind, the scientists behind StepUp have created a program that can provide customized support with the goal of helping 24 Hour Fitness members reach their health and fitness potential.(https://www.dropbox.com/s/xr7iui5yhgvr3hl/24Life%20-%20Duckworth%20and%20Milkman%20-%20for%20News%20Release%20V02.mp4?dl=0)
“Solving the problem of enduring behavior change is our single greatest opportunity to improve lives because countless daily acts like whether we show up for class, how we spend our money, whether we exercise, and what we consume cumulatively shape our life outcomes,” states Professor Katherine Milkman, Co-Director of BCFG. “In the United States today, 40% of premature deaths are caused by behaviors that could be changed, one in three families has no retirement savings at all, and half of college students drop out before earning a degree. Behavioral science has the potential to radically change all these outcomes—and more.”
“StepUp is science in action and every participant’s path will be different” said Frank Napolitano, President, 24 Hour Fitness. “Through this program, for example, many people will receive personalized support and incentives to keep them on track and engaged. Our ultimate goal is to help create a world of healthier people and this program will be a huge step in that direction.”
24 Hour Fitness members can register for this free program by visiting https://24go.co/stepup.
The Behavior Change for Good Initiative (BCFG) is housed at the University of Pennsylvania, an Ivy League university founded by Ben Franklin in 1740 and one of the world’s foremost research and teaching institutions. BCFG unites scientific leaders in the greatest interdisciplinary effort in history to change behavior for good (www.bcfg.upenn.edu). BCFG is developing an interactive digital platform to improve daily decisions about health, education and savings. For the first time, a world-class team of scientific experts will be able to continually test and improve a behavior change program by seamlessly incorporating the latest insights from their research into massive random-assignment experiments and the developed solution will reach millions. BCFG has formed partnerships with some of the world’s largest organizations offering education, health, and savings products. The goal: to change behavior for good, so we can change the world for the better.
As an industry leader for more than 30 years, 24 Hour Fitness changes lives every day through fitness. Conveniently located clubs, furnished with a wide variety of strength, cardio and functional training equipment, are the perfect environment for fitness professionals to deliver dynamic personal and group training programs. GX24® and cycle studios feature a popular array of live studio classes included with membership. Combined with a welcoming community, the compelling TV and magazine content of 24Life™, Fit:Perks® Rewards and the innovative 24GO® app, there are a multitude of offerings to engage and inspire every member to lead a full and healthy life both inside and outside of the club. Opening new clubs on average at the brisk pace of one every few weeks, 24 Hour Fitness is headquartered in San Ramon, CA and serves nearly 4 million members in over 420 clubs nationwide.